Tooting Your Own Horn
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by C.J. Hayden, MCC, Author/Master Certified Coach - Get Clients Now
- Winning an award or competition
- Being elected or appointed to office in a professional or civic organization
- Obtaining an important new client or contract
- Giving noteworthy service to an existing client
- Opening or relocating your office
- Expanding to serve a new market
- Offering a new product or service
- Launching a new or redesigned web site
- Publishing the first issue of a newsletter
- Reporting an invention or discovery
- Expressing a unique opinion on a topical subject
- Being selected to speak at a major conference
- Completing a survey or study
- Having an article, white paper, or book published
- Getting a mention in the news
- Landing an interview on radio, TV, or a live chat
"If he who has a thing to sell
Goes and whispers in a well,
He won’t be so apt to make the dollars
As he who climbs a tree and hollers!"
-- Anonymous Every day in your business, something happens that others should know about. You give exceptional service to a client; you reach out to a new type of customer; you demonstrate your expertise on an important topic. Yet most of the time, the only people aware of these significant events are the individual you are speaking with and you. We might chuckle at artists or performers who are waiting to be "discovered," but sometimes business owners are just as guilty of hanging back when there’s boasting to be done. Below are some examples of occasions for informing the media, your clients, referral partners, and very importantly, POTENTIAL clients that you have done something special:
Advertise Your Business
Articles
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